Engineer outsized organic growth across your enterprise.

Replicate top decile performance.

Practice Intel is the only system purpose-built for wealth management firms and their PE sponsors to identify, measure, and improve the fundamental driver of organic growth, and translate it directly into enterprise value.

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Our Approach

The wealth management industry continues to struggle with organic growth despite extensive effort.

Grounded in pioneering J.D. Power research, Practice Intel solves the organic growth challenge using predictive data, leading-edge advisor performance strategies, and a system purpose-built for enterprise scale, all translating directly into enterprise value.

Recognize Growth is still underwhelming. Despite extensive long-term investment in technology, marketing, and efficiency. Diagnose Now you can see exactly why. The Growth Equation™ isolates the variables and reveals the most underleveraged driver of organic growth. Measure Now you can measure it. The Relationship Quality Index® is a single predictive metric for value creation and organic growth. Quantified for the first time. Improve Now you can improve it. The Advice Advantage™ drives advisor performance improvement and accelerates organic growth. AI-powered. Embedded in the workflow. Scale Now you can scale it. Cutting-edge advisor engagement strategies and scalable advisor performance improvement generate systemic organic growth and drive enterprise value.

Accelerate organic growth  |  Improve the quality of cash flow  |  Drive multiple expansion

The Industry Challenge

Billions deployed.
Organic growth still underwhelming.

~2%
Average organic growth across wealth management. Despite billions invested in marketing and technology.
McKinsey & Company
<15%
of financial advisors consistently deliver the behaviors that drive value creation and organic growth.
J.D. Power and Associates
+1x
Every 1% increase in systemic organic growth corresponds to up to 1x in multiple expansion.
Mercer Capital
$200M+
Additional enterprise value per $10B in AUM from a 5% increase in systemic organic growth compounding over three years. Higher EBITDA and multiple expansion combined.
The math with industry standard assumptions

The Growth Equation explains why.

The missing variable is value creation.

The industry has invested heavily in Amplification and Efficiency. That's produced growth, but it's capital-dependent. The missing variable is Value, which is predominantly driven by advisor performance: how advisors engage clients and deliver advice. Without it, Commoditization dominates and blunts everything else.

With Value, Commoditization shrinks and growth compounds organically.

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Value × Amplification × Efficiency
Commoditization
=
Organic Growth
v × a × e / C
Little-to-no growth
Most firms operate here. Commoditization dominates, value creation is limited. Compressed multiples. The industry default.
v × A × E / C
Capital-dependent growth
Amplification can buffer Commoditization at client acquisition, but it doesn't remove it. Capital-intensive. The market discounts it. Limited multiple expansion.
V × A × E / c
Sustainable, compounding growth
A big V creates a small c. Value fuels its own amplification through advocacy and referrals. Pure organic growth. Premium multiples.

Every firm is either V-dominant or C-dominant.

One compresses multiples. The other expands them.

A Predictive Metric to Assess Value Creation

The Relationship Quality Index®

Value creation drives retention, consolidation, and advocacy. These are the behaviors that produce organic growth. Traditional metrics don't capture them. Not retention rates. Not NPS. Not client satisfaction.

RQI® is uniquely effective in assessing value creation and the quality of the advisor-client relationship that produces it.

Scored from 0 to 100, RQI is a composite of five attributes that together provide a granular understanding of the underlying relationship and connect value creation at the advisor level to enterprise value.

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0
Scored from 0 to 100
Multiple
Compression
Multiple
Expansion

One number. Practice-level, enterprise-wide, or portfolio-level.

Predictive of

Organic Growth

Retention, consolidation, and advocacy. The behaviors that compound into durable, capital-efficient growth.

Quality of Cash Flow

Higher relationship quality produces stickier, more predictable cash flow. That's what drives premium valuations.

Enterprise Value

A direct line from how advisors engage clients to the multiples firms command.

Connecting advisor performance to enterprise value

Client to Advisor

Predictive insight into relationship quality, including attrition risk, organic growth trajectory, and practice valuation.

Advisor to Enterprise

Comprehensive insight into advisor retention dynamics and attrition risk. Validates the durability and sustainability of enterprise cash flow.

Multiple Expansion

Validates the quality of cash flow at the client and advisor level and organic growth trajectory. A direct line to multiple expansion.

Fewer than 15%

of advisors deliver the highest-value client experience.

NPS of 93.

J.D. Power and Associates

The top decile

of advisors generate the vast majority of organic growth.

McKinsey & Company

Value creation and organic growth are highly correlated.

Replicate what your best advisors already do.

An Operating System for Organic Growth

Replicate Top Advisor Performance at Scale

Value is created at the point of client engagement. How advisors engage clients and deliver advice is the predominant driver of value creation and the industry’s most underleveraged growth lever.

The Advice Advantage is built on seven client-validated behaviors identified through J.D. Power research that predict relationship quality and value creation. Fifty micro practices are engineered underneath them. Each one produces its own cluster of micro signals and micro habits.

AI-powered. Scaled through native AI capabilities and Intelligent peer-to-peer networks.

Observe click to explore Measure click to explore Validate click to explore Improve click to explore

Grounded in decision sciences  |  Powered by AI  |  Validated every cycle

Scale Organic Growth Across the Enterprise

From Advisor Adoption to Multiple Expansion

Advisor performance initiatives routinely see single-digit adoption rates enterprise-wide, at best. Our approach uses cutting-edge strategies to solve for the barriers to advisor engagement, scalable deployment, and the translation of improvement into enterprise value.

Engage Drive advisor adoption. Compelling performance data and a rich improvement framework embedded in the workflow motivate even the most seasoned advisor.
  • Start with innovators and early adopters
  • Early wins and hard data pull the next cohort in organically
Scale Scale enterprise-wide. AI-powered performance improvement and peer-to-peer learning replace the traditional training footprint.
  • Deploy one OSJ, one region, one subset at a time
  • Leverage face-to-face forums to accelerate adoption where advisors naturally convene
  • Scale from 100 to 10,000
Monetize Translate to enterprise multiples. RQI validates improvement at every level. Higher relationship quality produces stickier, more predictable cash flow.
  • Systemic organic growth drives multiple expansion
  • Improved advisor retention validates cash flow sustainability
  • A data-backed growth narrative for PE due diligence and board-level conversations

Engineer top decile performance enterprise-wide.

Insights

Founders

Tom Rieman
CEO & Founding Partner

25+ years in wealth management. Former Head of Wealth Solutions at J.D. Power, Executive Director of Practice Management at Brinker Capital, and VP of Learning & Development at J.P. Morgan Asset Management. Barron's Advisor contributor and Wealth Management columnist. Brings a data-driven understanding of what actually drives advisor performance, value creation, and enterprise growth, grounded in both research and decades of field experience.

Kathy Cottrell
Chief Strategy Officer & Co-Founder

Organizational psychologist with senior leadership roles at Disney, Raytheon, and Tenet Healthcare. Deep expertise in enterprise-wide behavioral change, competency design, and organizational performance improvement. Brings the science of how large organizations actually adopt and sustain new ways of working.

Ready to engineer organic growth at the enterprise level?